An explainer video is a short animated video that focuses on explaining an idea in a simple, engaging and compelling way, by using a clear and concise language; appealing and attractive visuals that quickly grab the viewer's attention. It's both informational and educational, generally it explains a product or service, how it can help the customers with their problem and why that product/service is the best option in the market.
What makes these videos different from any other marketing video? Check out their main characteristics!
Short: explainer videos are short and very straightforward (no longer than 90 seconds on average).
Simple: they pass out a simple and clear message by following the classical narrative structure of “what”, “how” and “why”.
Focused on the target audience and their problems: these types of videos are made to meet the target audience's needs, so as to make them feel identified with the company's proposal.
High quality: to get the best marketing results, these videos need to have the best quality in order to make the company stand out from the competition.
Animated characters: explainer videos generally use animated characters to give a fun touch that generates a strong connection with the target audience.
Branding colors: they generally use the look & feel of the brand's identity in order to spawn strong brand recognition.
Music: explainer videos have music and sound effects that set the mood to tell a specific story and help to increase engagement.
Professional voice-over: These videos are also featured with a professional voiceover artist that reveal what is being shown on screen.
Business Overview Video
Think of the overview video as the brochure that covers all the majors points of interest regarding your business. These videos tend to be 1-2 minutes in length but there are no rules with online video! Depending on what you want to convey, your video overview may be shorter or longer. The overview video is usually the first type of video a business will utilize for online marketing before using some of the other forms listed below for further impact.
Safety and Training Videos
Great Scott can help you fulfill all of your employee safety training requirements with dynamic videos. Whether you are in need of individual training programs or videos to be viewed by large groups, we would be happy to discuss your needs and work with you to create high impact, educational videos that will maintain the interest of the viewer as well as clearly convey all the necessary information.
We make it simple for you at Great Scott Productions to market your products and services by creating one of a kind web videos, designed to fit your needs. Unlike other forms of advertising where you pay a recurring fee, once you have a video created by Great Scott, it's yours forever! You pay a one time fee (quotes given based on your needs) and then you are given the media file to start advertising anywhere you would like. With so many places to use your video online for FREE, video is not only highly effective, it's also one of the most affordable forms of advertising. That's a WIN WIN!
Written testimonials on your website are good but often get overlooked. Why not use video testimonials from your satisfied customers to really convey how happy they are with your services! Many doctors who perform elective procedures benefit tremendously by having their happy patients tell their story on camera. Well the testimonial is nothing new, the video testimonial is still a relatively new concept to many businesses.
This small one time investment in producing a video testimonial can generate revenue for years to come!
Live Speaking Events
Whether you are doing a 10 minute speech or an all day seminar, we can capture it all. Convert your seminar into an online course that can be purchased and turn one speaking engagement into a revenue stream that will last much longer!
Business Event Videos
Having an event that deserves to be documented?? Let Great Scott capture all the moments from red carpet interviews to dinner, dancing, speeches, awards, ribbon cuttings and more. For annual events use footage from last years event to create a video to promote this year's event with!
Product Demo / Trade Show Videos
Some products benefit greatly from a video that can show exactly how it works and how customers can benefit from its use. Written instructions are often confusing and lead to frustration. With video, the viewer will receive the information visually as well as through spoken instruction. Many product demonstration videos lead to sales.For the trade show booth, a video that quickly captures attention and offers the viewer an entertaining and informative presentation of your products or services is an absolute must for many businesses and corporations.
* Please note. All videos are in collaboration with client's vision and suggestions based on a
one-hour free consultation.
Many realtors have been using photo slideshows to generate interest in listings for years. The technology is here to offer potential buyers so much more!
Video tours for both residential property as well as commercial buildings gives the viewer a more realistic view of the property and it more user friendly. No more clicking through warped fish eye photos. Click play, sit back and relax and enjoy a video tour. We can even add aerial video for spectacular views of your high end listings.
Looking for voice-over talent? Great Scott can provide voice-over talent for your video or audio project. Or do you have the perfect voice?Great Scott is always looking for talented voice-over artists.
Please submit your information and demo to
Online Video is Everywhere!
The world is your audience!
In today's exploding internet media market, if you aren't
utilizing the power of video to gain exposure and generate
more revenue for your business, you're missing out.
Did you know that Youtube is second only to Google when
it comes to search engines? That means that if people are
looking for a product, service or a certain business, they
will go straight to Youtube to find the information
they are looking for! If you aren't there, there's a
good chance your competition will be!